At brandformula, we understand the unique challenges and opportunities that Managing General Agents (MGAs) face in today’s fast-evolving insurance landscape. With decades of experience in insurance marketing, we act as an extension of your team, providing the strategic thinking, creative execution, and sector insight to help you stand out, engage brokers, and grow your business.
Let's talkWe have a comprehensive team that truly understands the MGA model. Get to know the specialists who help MGAs connect, grow, and lead in a competitive market.
We’re not just a marketing agency, we’re insurance specialists. We understand the nuances of the MGA model, broker relationships, and scheme-led distribution. With brandformula, you get a partner who knows your world, speaks your language, and delivers with precision.
We work with you to define and sharpen your brand, ensuring your proposition is crystal clear, competitive, and aligned with your target audience. Whether you’re launching a new MGA or refreshing an established brand, we deliver strategic positioning that gets results.
Strong broker relationships are at the heart of every successful MGA. We help you communicate with clarity, consistency, and relevance through targeted email campaigns, broker portals, and content that drives engagement and trust.
Launching a new scheme or looking to boost a specialist product line? Our fully integrated campaigns span digital, print, and experiential marketing, delivering cut-through messaging that generates leads and drives uptake.
We design and build digital experiences that deliver, whether it’s a high-performing website, targeted paid campaigns, or a bold social media presence. Our goal? To make it easy for brokers to find you, understand you, and do business with you.
From thought leadership and product explainers to video and case studies, our content strategies position you as the authority in your space, reinforcing trust with brokers, carriers, and clients alike.
Whether it’s BIBA, Airmic, or a bespoke event, we help you make the most of your presence, from stand design and messaging to pre- and post-event campaigns that keep the momentum going.
Everything we do is backed by data. From tracking campaign performance to optimising spend and measuring ROI, we give you the confidence to make smarter marketing decisions and continuously improve.
“They feel part of the family. As part of their support, they are always on hand at many of the events that we attend and exhibit at.”
Sam Lloyd,
Senior Marketing Manager, iprism
Working closely with OneAdvent we developed a new brand identity to highlight the platforms empowering and people-focussed approach.
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Aqueous were looking to develop their brand into a wider and more coherent offering. The approach needed to underpin the intelligent application of data via direct access to human expertise.
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Following a consultation phase, we established the client was keen to move beyond their existing brand – overly complex with multiple sub-brands and logo options, to focus on a more personal, engaging and emotive approach.
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If you would like a member of our team to contact you with more information, or have something specific you would like to talk about, fill out our form below.
