Data is everywhere you look. But just because it’s important doesn’t mean people will care or even understand, unless it’s presented the right way.

‍

In today’s content-saturated, scroll-driven world, how you present information matters just as much as what you’re saying. Dense PDFs, flat dashboards, and walls of jargon don’t stand a chance in a feed.

So the real question isn’t “Do we have the data?”. It’s “Is the data telling the story?”. 

‍

Even B2B Audiences Want Clarity and Connection

It’s a myth that B2B audiences only care about logic, detail, and numbers. While substance absolutely matters, presentation is what sparks engagement. 

‍

Whoever you’re targeting, they still want to grasp the message fast. And when it’s packaged in a way that’s clear, visual, and story-driven, they’re far more likely to remember it, trust it, share it, or act on it.

‍

A bold graphic can make a trend instantly relatable. A sharp stat can spark a conversation. A simple narrative can transform raw data into genuine resonance. That’s when data shifts from being just information to influence.

‍

Remember the saying, ‘a picture is worth a thousand words?’. In a world where decisions are made in seconds, well-designed data doesn't just support your message; it determines whether people will stop to consider it. 

‍

This is especially true on platforms like LinkedIn, where B2B audiences are actively looking for insights, but only engage with what feels relevant, digestible, and timely. A well-designed carousel or punchy data graphic will likely earn more reach, more trust, and more leads than a bland 20-slide report ever could.

‍

Here are some top tips to help you bring your data to life: 

• Turn Stats into Stories: Numbers alone rarely resonate. Frame them in context; what’s changed, why it matters, and what it means going forward.

‍

• Highlight Differences Visually: Don’t just show data, make contrasts impossible to miss. Use colour, scale, and layout to guide the eye.

‍

• Anchor with Real-World Examples: Help your audience connect. Saying “This ad spend equals 300 iPhones” sticks far better than saying “£240,000.”

‍

Want more practical ideas to transform dull data into something memorable? Download our one-pager packed with design insights.

‍

In the competitive B2B space, attention is currency. If you want to earn it, your data needs to work harder and look better. Making data look good isn’t fluff; it’s a competitive advantage.

‍

Get in touch with our Head of Digital, Elliot Krieger, to discuss how brandformula can help your brand tell its story. 

‍