It may or may not come as a surprise that videos are 6 x more likely to be retweeted than photos and 3 x more likely than GIFs. Perhaps this summer in particular has favoured itself to the use of videos, covering major sporting events; including the World Cup. Video can be used to cover any topic from the entertaining to the hard-hitting, to effectively portray a story.For example, the narrow, confined dark spaces that recently faced the Thai rescue mission. Moments like these are viewed 5x more than through other sources and create an 80% increase in memory encoding. Encoding refers to the crucial first step in creating a new memory, this is the beginning of perception through the senses. These factors all mean Twitter comes top of the polls for consumers ‘coming across video’ (vs. seeking out something specific).We encourage our clients to utilise video take a look at our blog on how we can help: The crucial role video can play in your B2B financial marketing.