Through a series of LinkedIn polls, we gathered real-time insight into what our followers believe will shape the future of content, creative, and experiential marketing for insurance brands. The results reveal a clear direction and offer valuable clues for how brands can stay relevant, engaging, and ahead of the curve.

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Poll One

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When asked ‘What type of LinkedIn content do you think will matter most for insurance brands in 2026?’, the answer that took the lead was expertise and thought leadership, with a few votes being for building trust and credibility, in tandem with company culture. 

It’s not surprising that most votes are for expertise and thought leadership, as we already started to see a lot more of this on LinkedIn in 2025. From a personal profile and a company page, it’s crucial to showcase the experts behind the brand and their knowledge within the industry, which does, in fact, then lead to building trust and credibility. 

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Poll Two

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For the experiential side of things, the top answer for ‘What do you think will make experiential marketing stand out in 2026?’ was Immersive VR/AR activations, at 71%. 

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With the development of technology and the possibility of what can be produced at events, immersive VR/AR activations are becoming a popular topic! At brandformula, we craft immersive brand activations that foster personal, real-time engagement with your audience and build lasting emotional connections; we are sure that activations will continue to become more popular in 2026. 

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Get in touch with Betty Kiavi, our Account Director – Experiential to discuss our events offering. 

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Poll Three

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Moving back to LinkedIn, our poll on post formats revealed that our followers think carousels and multi-image posts will be the most relevant in 2026. The LinkedIn algorithm plays a major role here. It increasingly pushes content that users are likely to engage with and spend more time on, and carousels naturally encourage both. Their multi-frame structure boosts dwell time, prompts interaction, and creates more touchpoints for value, making them a powerful format for anyone looking to stand out in a crowded feed.

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Want to learn more about how to make your financial services brand stand out on LinkedIn? Get in touch with our Head of Digital, Elliot Krieger. 

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Across all three polls, one clear theme emerged: audiences want richer, more meaningful engagement, whether that’s through expert insight, immersive experiences, or interactive content formats. At brandformula, we’re already helping insurance brands meet this shift head-on, creating content and experiences that truly resonate.

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