Although it’s only been a few days since BIBA, it’s full steam ahead now for our next event: Airmic. Following the success of Airmic 2024 in Edinburgh, the team is anticipating an insightful and exciting few days in Liverpool for the conference’s 62nd year running.

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brandformula has what it takes:

With years of experience at events like Airmic, we know what it takes to help clients stand out, both on the exhibition floor and beyond. As conferences grow more crowded and competitive, capturing and holding attention has become critical. It’s no longer just about footfall to your stand; it’s about meaningful engagement and ensuring your message resonates at every stage: before, during, and after the event. That’s where brandformula delivers.

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Our Airmic Toolkit: 

With our perfect blend of creatives and insurance industry specialists, we know how to bring everything together to ensure your brand shines at Airmic. Here’s what you’ll need:

• Exceptional stand design: We’ve crafted a record number of exhibition stands, and we’re proud that our clients return year after year. At the event, there is always a clear divide between those stands that are a success, which people naturally flock to, and those that fail to generate footfall. We know how to make sure our clients’ stands don’t fall into the latter. 
• Full-service support:  A beautiful stand is only the beginning. We supply the final flourishes, whether that be hospitality, materials, lighting, tech, or more, to ensure your space is welcoming, fully stocked and business-ready.
• Bespoke video and Airmic TV: Our in-house camera team returns with Airmic TV, delivering high-impact video content for partners and exhibitors. Want to stand out online? We provide bespoke filming options, complete with on-site coaching to help you land the soundbite that stops the scroll.
• Smart social strategy:  Our digital experts design targeted social campaigns that amplify your presence and spotlight your people. 

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Want to find out how we can support you at Airmic or other industry events? Get in touch with Lily Herring via LinkedIn or email, who would be more than happy to discuss options. 

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