One of our very own designers, Owen Moralee will be putting himself to the sword this weekend from 1pm on 8th March, undertaking a rowing challenge in the name of Sport Relief.

He is part of a seven person team that will quite literally be rowing a marathon on an indoor rowing machine at the David Lloyd Club in Beckenham. Even Olympic rowers only ever race over 1km, these worthy, but in our opinion slightly bonkers people will be doing that distance 42.195 times (to be exact).

You will be pleased to hear we have ordered an extra cushion for Owen to sit on come Monday. Just cannot yet work out how extra long his arms will be.

If you would like to support Owen and the rest of the team you can find them at www.withoutapaddle.co.uk where you can donate online to the worthy Sport Relief cause and if you fancy going to watch grown men in proper pain, there are details of where this epic event will take place on the site too.

Good Luck from us all at brandformula!

Read more of our Insights

brandformula returns to support FERMA Forum 2026

July 28, 2026

Read more

Goal! How Brands are using World Cup Fever to Hit the Back of the Net with their Marketing

June 16, 2026

Read more

How to Get More Value from Your B2B Case Studies

May 18, 2026

Read more

Talk to us about your next project.

Contact us now