Last month, I had the chance to attend my very first Airmic and my first event with brandformula! Hosted in Liverpool this year, the conference brought together professionals from across the risk and insurance industry for three days of insight, discussion, and collaboration.

As a newcomer to both the event and the wider industry, it was an exciting opportunity to immerse myself in the conversations shaping the future of risk and insurance and to see firsthand how our work at brandformula plays a part in helping those stories come to life.

Arriving at the venue on day one, the energy was instantly clear. Throughout the event, I had the chance to explore the exhibition and support our clients across their stands and digital platforms. 

Our Role

Across the three days, the brandformula team was on the ground helping our clients show up with confidence. From filming interviews and running live social content, to coordinating stand activities and capturing key moments, there was a lot going on behind the scenes.

On the digital side, we worked to bring real-time content to life, sharing updates, amplifying brand presence, and helping our clients connect with the wider Airmic audience beyond the venue walls.

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Catch some of brandformula’s content below:

Instagram:

• Day One
• Day Two

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LinkedIn:

• Wrap-Up Video
• Airmic TV
• Day One
• Day Two

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TikTok:

• Travel with us to Liverpool
• Trying all the coffees!
• This is Airmic

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Final Thoughts

Airmic 2025 was an inspiring introduction to the industry, filled with valuable insights, great conversations, and a sense of momentum. I came away with a clearer picture of how the risk and insurance landscape is evolving, and how creative, strategic marketing plays a key role in that transformation.

Already looking forward to the next one!

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