Looking Back

This year, insurance marketing took some bold steps forward. Now that the year is winding down, we've gathered our brandformula team for a moment of reflection. Our experts share their vital learnings and insights on the insurance marketing landscape, spanning digital campaign execution, creative, video, experiential marketing initiatives, and client relations.

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Looking Ahead

As we look ahead to the new year, AI, experiential campaigns, and ESG priorities are set to continue driving the sector's evolution. At brandformula, we know that human creativity, a compelling brand story, and meaningful connections must remain the driving force of every marketing campaign. Our team has shared their insights, offering their predictions and outlining the key insurance market trends they see dominating the financial services marketing and insurance branding landscape in 2026.

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At brandformula, we help navigate current and upcoming trends, helping clients define their brand strategy and build highly effective campaigns. We ensure they resonate, engage, and produce meaningful, measurable results. Want to plan your 2026 marketing strategy? Get in touch with us here.

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