Two weeks ago, Hootsuite's social media breakfast in London brought together digital leaders, practitioners and a few of our digital team members to consider the future of social content in trying to enhance your businesses digital strategy.Hootsuite has pulled together a great summary to give you an idea of the key topics discussed at the breakfast. Below are the four key takeaways:

1. Digital transformation—consumers are in control and brands are evolving to cater for their needs

2. Employee enablement—why business should include their own workforce on social

3. Video content is king—how it can be successfully used in your social strategy

4. Content sharing—the vital ingredients that get results

Find out more in detail here.

We wrote our own round-up of the event from our financial services perspective. Read it here.

Author

Elliot Krieger, Digital Marketing Executive

Connect with Elliot on LinkedInFollow Elliot on Twitter

Further Reading

Wise words from Hootsuite's social breakfast to help your content strategy

Digital transformation has to be driven by your customers

The modern spring clean is a digital audit

We are always excited to hear how your digital strategy is challenging your business, tweet us@brandformula_uk.