HDI SPECIALTY
INSPIRING, ENGAGING
AND GLOBAL

MAINTAINING A STRONG BRAND
WITH REGULAR AND ENGAGING CONTENT

CHALLENGE

Continuing the development of the HDI Specialty brand and market position, we were briefed to develop a long-term strategy to manage and communicate to both an internal and external audience the businesses dynamic and collaborative approach to specialty insurance.

SOLUTION

Working closely with HDIS, we established a number of core areas and key brand themes to deliver via a clear marketing activity programme. These were organised into a set of deliverables to ensure clarity of message, maximum coverage, best possible engagement and raise brand awareness.

RESULTS

A series of brand level films and interviews, product factsheets, internal delivery of the Company Values and Leadership DNA, and wide ranging social media – all providing real insight from the industry experts.

BRAND FILM – A GLOBAL GATHERING

Presenting the newly evolved global business and brand – the film sets out the key principles and core messages that underpin the business, from knowledge through to commitment. Making them the right choice for brokers.

MEET THE EXPERTS

Presenting the human face of HDI Specialty – real people, real specialists, real enthusiasts, all there for you. Integral to all the environments they underwrite, a series of incisive interviews from those who are at the sharp end of the day-to-day business – understanding and delivering for clients.

MEET OUR PEOPLE

Presenting the human face of HDI Specialty – Real people, real specialists, real enthusiasts there for you. Integral to all the environments they underwrite, a series of incisive interviews from those who are at the sharp end of the day-to-day business – understanding and delivering for clients.

DELIVERING CONSISTENTLY

In-line with the new brand visualisation, we ensured the ongoing management and updating of the website, including imagery, individual business line documentation and brochureware – through to strategy documents and marketing plans.

SOCIAL MEDIA

Working closely with the client in-house marketing teams, we developed monthly strategies and overview plans to deliver both evergreen and specific and engaging campaign content, while ensuring brand consistency.

LIKE WHAT YOU'VE SEEN? LET'S TALK.

Whether you need a comprehensive rebrand, a targeted campaign, social media engagement or a head-turning stand at a trade fair, we have both the expertise and experience to really get your brand working better for you. What’s more, we only give you creative ideas that reach the right target audience and ultimately get results for you.

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