ALLIANZ
BRINGING CAMPAIGNS
TO LIFE ON A
GLOBAL SCALE

DELIVERING CAMPAIGN ENGAGEMENT
IN THE USA, UK AND EUROPE

CHALLENGE

Over the years Allianz have been very active with multi-channel campaigns – each focused around a specific theme such as 'Ready', 'Explore With Us' and 'Naturally Allianz'. As a long-term and trusted partner we have become their go-to agency to apply these campaigns in real-world environments.

SOLUTION

We have brought these different campaigns across a wide range of touch-points, including exhibition stands, evening receptions, video content and merchandise. What's more we have co-ordinated and applied the campaign branding across the UK, USA and Europe – no small logistical challenge – all the while making sure that we stay on-brand and maintain the high standards Allianz demand.

RESULTS

The fact that we have been a partner with such a respected brand as Allianz means we are matching their expectations. Whatever the touchpoint, we have made sure we have brought the campaigns to life and engaged them in ways that reflected each campaign's theme. And, of course, winning awards on several occasions is also proof we have delivered... and then some!

APPLYING THE ‘READY’ CAMPAIGN IN THE UK & USA –
TRADE SHOWS AND FUNCTIONS

We incorporated the ‘Ready’ campaign across exhibition stands at both RIMS in Atlanta/San Diego and AIRMIC in Manchester. In addition we also themed ‘pop-up’ inflatable booths and break-out function rooms… and even hosted events on an aircraft carrier!

OLYMPICS & PARALYMPICS SPONSORSHIP ACTIVITY – TRADE SHOWS

Running concurrently with the Allianz campaign activity is their proud and prestigious sponsorship of the Olympics and Paralympics. We carefully integrate the sponsorship graphics across our stands, making sure we adhere to strict guidelines. In addition we also look at ways of bringing the sponsorship to life by interviewing and filming competing Olympians.

‘EXPLORE WITH US’ CAMPAIGN – EXPERIENTIAL

The ‘Explore With Us’ campaign focused on Allianz embracing future challenges and how they invest in the future to understand risk better. We deployed this across a wide variety of touch-points including an award-winning stand, an interactive activity space at the event itself and at the evening reception Allianz hosted near the Brandenburg Gate.

‘EXPLORE WITH US’ CAMPAIGN – DIGITAL

In the 3 month lead-up to the FERMA FORUM event we delivered a comprehensive series of social posts promoting Allianz’s activities during the forum. In addition, we posted extensively during the event showcasing how engaged clients and attendees were with the various activities we delivered for Allianz.

‘NATURALLY ALLIANZ’ CAMPAIGN – VIDEO

We created a campaign for Allianz several years ago that focused on their innate understanding of insurance and risk and its impact on the world: ‘Naturally Allianz’. We created a video featuring their employees interspersed with natural imagery to create a sense of a very organic and globally sensitive organisation.

'NATURALLY ALLIANZ' - TRADE SHOWS

We delivered a stand at AIRMIC focused around the 'Naturally Allianz' campaign with the video playing on a large-format LED display, along with a real tree taking centre-stage on the stand itself.

AWARD-WINNING SUPPORT FOR ALLIANZ

A happy client is one thing, but recognition and awards from the wider insurance community at events is always confirmation that we are meeting briefs and exceeding expectations for Allianz.

LIKE WHAT YOU'VE SEEN? LET'S TALK.

Whether you need a comprehensive rebrand, a targeted campaign, social media engagement or a head-turning stand at a trade fair, we have both the expertise and experience to really get your brand working better for you. What’s more, we only give you creative ideas that reach the right target audience and ultimately get results for you.

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