Changing perceptions and communicating the delivery of international solutions for worldwide exposures.
Project Summary
Previously known for being a Cargo insurer, we were asked to help NMU communicate to their broker audience that they deliver a wider offering of product lines. We planned, produced and delivered a holistic, digitally focussed marketing campaign across a variety of channels positioned in the insurance press to build presence and understanding of the developments in NMU's approach.
“The successful messaging created a high level of brand awareness from NMU’s target audience and drove a high volume of traffic to the website creating exposure of their updated positioning.”
Elliot Krieger,
Head of Digital
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