Rebranding a global specialty insurance business that goes the extra mile.
Project Summary
Previously W/R/B Underwriting, Berkley Specialty London (BSL) were looking to align and build on the solid foundations of the Berkley Corporation, whilst establishing themselves as a business with ambition, growth, and purpose. We helped establish a cohesive brand narrative and messaging, and using existing logo formats we were able to add additional brand language, creating a visual link between the legacy ‘solidus’ and the new linear divider. This line allows for interaction on multiple levels – from a message ‘cursor’ through to a linking timeline.
“From the start Brandformula were collaborative, responsive and engaged, coming up with a full-spectrum plan for our new brand identity. We completed the project successfully – every aspect was carefully planned and delivered on time and on budget – and the feedback has been overwhelmingly positive. We would highly recommend brandformula to other businesses.”
Ruby Karatziola,
Marketing, Events and Communications Officer
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