Creating Good! It’ s not just something to think about, it’s something we should all try and actively do. That’s why, to inspire everyone in the brandformula team, we’ve kicked off our ‘Creating Good’ initiative. Inspiring, encouraging and supporting our team to make a difference in their lives and the lives of others, no matter how big or small.
Whether it be through our environmental manifesto and being more sustainable, or supporting a charitable cause to benefit those whose lives we can help improve. We want our team to think positively, act passionately and to feel great by giving back to our communities.
With this in mind, we are delighted to officially announce that we’ve partnered with a charity, whose ambition and methods are very close to our hearts – Create.
Create is the UK’s leading charity empowering lives through the creative arts. They bring together freelance professional artists with those people in areas lacking facilities and where art and creative engagement is low. They work with the likes of young and adult carers, disabled people, schoolchildren in deprived areas, the elderly and various other groups, and their projects take the form of workshops to engage these groups who may not usually have the opportunity to do so.
Martin Wiggins, our Managing Director commented:
“Create’s mission, ‘to use the creative arts to empower society’s most disadvantaged and vulnerable people’, resonates greatly with our team. When deciding which charity to partner with, the team collaborated closely to come to a unanimous decision. Ultimately, being a creative agency ourselves, we understand the impact of art, and how important and powerful it can be. It speaks volumes and everyone should have access to creative resources where possible.”
Nicky Goulder, Create’s Chief Executive said:
“We’re very excited to reveal that brandformula has chosen us as its charity partner. We’re delighted that the team will be helping us over the coming year – they will be invaluable in supporting our plans to conduct more workshops in London and beyond. We know from experience that drama can build an isolated young carer’s self-esteem, that storytelling can strengthen the bond between a young offender and the loved ones waiting for him at home, and that music can help ease the anguish felt by the parent of a child with a life-limiting condition. One spark of creative energy opens up a world of positive opportunities.”
…And we could all do with some more positivity at the moment!
As the year progresses, the brandformula team will be carrying out various fundraising activities, internally and externally with our clients. We look forward to working closely with Create and supporting them in their aim to provide free access to the creative arts for those disadvantaged and vulnerable individuals across the UK.
Be sure to keep an eye on our social channels to find out what we get up to. If you’re a client and interested in partnering with us for a money raising event, please get in touch with the team.