Last month, Facebook released a statement in which they observed that: “the way people share today is different to five or even two years ago — it’s much more visual, with more photos and videos than ever before.”
While in this context this related to leisure social activity, this transfers neatly across to the way the market is now consuming content. It is vital to make your brand stand out and communicate your corporate messaging, expertise, and personality.
Videos are a powerful and under-utilised communications tool. They increase email click through, raise website engagement and improve social media involvement. Videos are also ideal for communicating complex messages, which is particularly useful in the financial services sector.
To find out more about creating B2B video content, watch our video below: