With FERMA 2017 just around the corner, our team is taking care of the final touches before flying out to Monte Carlo at the weekend.
The year’s theme of “Risk manager in pole position and steering risks in turbulent times” aims to insert risk management into business models and cultures of organisations whilst the focus rests on how risk managers can effectively work with their partners to integrate risk management into their organisation.
Throughout the forum, we will be supporting our clients with the running of their stands, animating FERMA TV and creating captivating social content. With the use of social media in the build up to the forum increasing, it’s encouraging to see the extent to which the market is reaching out to its audience and positively engaging, whilst at the same time demonstrating brand value.
The return of FERMA TV and the impressive line-up of workshops scheduled during the forum has the team excited about attending this year’s event. They’ve shared some thoughts and insights into FERMA below so if you see them around, feel free to say hi and ask them any questions!
Find out more about our attendees:
Name: Martin Wiggins
Job title: Managing Director
Years working at brandformula? 14 years
How many FERMA Forums have you previously attended? 6
What is your reason for attending? My principle role is to oversee the delivery of the range of support for our clients that are attending the Forum this year – we are supporting 17 clients, plus FERMA itself with the delivery of FERMA TV and the Media Hub. I will be involved directly in the delivery of the content and social media campaigns, events, receptions and exhibitions for our clients
What are you looking forward to the most? In what is clearly a rapidly-changing world, I’m looking forward to hearing from and talking to the key influencers and experts on how they feel risk will change and how the market can support business moving forward. Also, I’m keen to see how insurers and the companies that support the corporate market will make themselves more relevant and reach out beyond their historic relationships
Contact details: [email protected] + 44 (0)7974348020
Name: Mark “Hux” Huxley
Job title: Executive Director
Years working at brandformula? 5
How many FERMA Forums have you previously attended? 3
What is your reason for attending? We will be producing FERMA TV and a variety of other films for our clients
What are you looking forward to the most? Hearing all the interesting views of those we film
Contact details: [email protected] +44 (0)7966 019533
Name: Neil Johnson
Job title: Executive Director
Years working at brandformula? 5
How many FERMA Forums have you previously attended? 3
What is your reason for attending? I will have my ‘creative hat’ on at FERMA; we have the full spectrum of our agency hard at work – from stand designs and build, to stand engagements, to video and content to events and parties. Every member of the bf team is involved, keeping a close eye on delivering optimum brand engagement for our clients is critical.
What are you looking forward to the most? To see a room full of happy and engaged clients! It will be a long but fruitful few days that will be tiring – our focus will be on helping clients get the most from the event and all of its activities at all times.
Contact details: [email protected] +44 (0)7771 538568
Name: Craig Freeman
Job title: Innovation and Development Director
Years working at brandformula? 10
How many FERMA Forums have you previously attended? This is my first
What is your reason for attending? I will be looking to see how brands are engaging with their targets so I can understand where the opportunities are to bring more innovative ideas to our clients and prospects
What are you looking forward to the most? To seeing how the brands compete with each other at the scale of a global conference. Hopefully some of them make the most of the glitz that Monte Carlo offers!
Contact details: [email protected] or LinkedIn
Name: Alex Wise
Job title: Director
Years working at Full Circle with brandformula: Just over a year
How many FERMA Forums have you previously attended? This will be my first
What is your reason for attending? Sharing our insights on how combining various communications channels – we call it connected communication – can benefit brands in the insurance and risk management communities
What are you looking forward to the most? As this is the first Forum I’ve attended, pretty much the whole experience!
Contact details: [email protected] + 44 (0)7710 665 615
Name: Carl Eastop
Job title: Director, Client Services
Years working at/ with brandformula? 5 years
How many FERMA Forums have you previously attended? My first FERMA – due to the number of stands and events this year it’s all hands to the pump!
What is your reason for attending? I’m there to help ensure all our clients’ stands are built on time – no pressure!
What are you looking forward to the most? Getting the job done as smoothly as possible and having a celebratory glass or two of wine afterwards
Contact details: [email protected] + 44 (0)7770 794753
Name: Eric Sanchez
Job title: Account Director
Years working at/ with brandformula? 3 years
How many FERMA Forums have you previously attended? 2
What is your reason for attending/ what will you be getting involved in? I have been coordinating the execution of the stands, hospitality suites and client parties
What are you looking forward to the most? To see our clients satisfied
Contact details: [email protected]
Name: Sarah Bean
Job title: Account Director
Years working at/ with brandformula? 1.5 years
How many FERMA Forums have you previously attended? None
What is your reason for attending? I will be supporting our clients at FERMA, attending the speaker sessions to understand the key issues that are occupying European Risk Managers and will be involved in our client events and filming
What are you looking forward to the most? Seeing how businesses in our marketplace are articulating their brand, differentiating themselves and communicating their complex messages to this key audience
Contact details: [email protected] +44 (0)7801 481 900
Name: Helena Martin
Job title: Content Manager
Years working at/ with brandformula? 3.5 years
How many FERMA Forums have you previously attended? This is my first one!
What is your reason for attending? I’ll be supporting our clients’ and our own attendance at the Forum through the use of social media. I’ve been working on FERMA campaigns for months, preparing the messaging and ensuring our clients have engaging content to share on social throughout the duration of the conference to amplify the key topics which will form discussions while there. I’ll be making sure all goes smoothly and all interesting and exciting moments are captured on Twitter, LinkedIn and Instagram!
What are you looking forward to the most? Seeing the various ways both exhibitors and delegates showcase their attendance on social via the #fermaforum hashtag, and the ways our campaigns are engaged with
Contact details: [email protected]
Name: Jennifer Davidson
Job title: Senior Events Manager
Years working with brandformula? 3
How many FERMA Forums have you previously attended? This will be my second one
What is your reason for attending? I will be looking after the fun parties and dinners for clients Allianz and Liberty
What are you looking forward to the most? The gorgeous view we get to enjoy running the Allianz reception at the Crazy Fish
Contact details: [email protected] +44 (0)7812 386398
Be sure to follow us on Twitter @brandformula_uk to keep up to date with our movements during the Forum and follow the hashtag #fermaforum.
