Showtime! Break out the popcorn

Brand Engagement, Digital Marketing

August 15, 2016


The Forbes Insight report: Video in the C-Suite states that senior executives are turning to video more frequently for content, with three quarters (75%) of executives watching work-related videos on business-related websites at least weekly.

A creative marketing video draws on our emotions. It can make us feel happy, curious, uplifted, excited, compassionate and moved. It truly engages us. Videos are, therefore, an excellent way to tell your brand story, communicate your vision & values, your proposition and your differentiation to both your people and your clients.

So, where a picture paints a thousand words, a video can create a thousand emotions. This is borne out by the statistics. According to What’s a video worth, an amazing 95% of video content can be recalled after 72 hours as opposed to 10% of text or 65% of images. Having a video on the home page of your website makes it 53% more likely to show up on the first page of Google. Visitors, on average, stay on a text and imaged based website for 43 seconds. However, if there is a video on the homepage, they will stay for an average of 5 minutes 50 seconds!


That’s an 88% increase in engagement with your website. Videos also work in emails increasing click through rates to >90%.

In the Forbes Insight report – Video in the C-Suite, 80% of senior executives stated they were watching more online videos

today than a year ago and that they were a critical information source. The survey also indicated that videos had an impact on behaviour and choices with 65% having visited a vendor’s website after watching a video and 53% having conducted a search for more information.

Asked about their preferred length of work-related videos, nearly half (47%) the senior executives in the survey said between 3-5 minutes.

The most popular videos were business news reports (74%), business insights / expert advice (64%), speeches, events and panel discussions (57%), Case studies (56%).

So get the cameras rolling and the popcorn out, it’s corporate video showtime…

Further Reading

31 Video Marketing Statistics to Inform Your Strategy [Infographic]


Sarah Bean, Account Director

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