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1Insurer – brand identity

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Challenge

To create a bespoke brand identity for ‘1Insurer’, a specialist insurance software service which was previously offered through The Innovation Group.

Solution

We created a logotype and visual identity all underpinned by the brand essence we developed: ‘Empowering You’. The look and feel was fresh, vibrant and very different from the parent Innovation Group branding and competitors.

Result

‘Empowering You’ gave 1Insurer a very client-focused and engaging proposition. The dynamic new branding was really embraced by everyone at 1Insurer and along with a successfully targeted launch campaign gave them real impact in the insurance software sector.