1Insurer – brand identity
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To create a bespoke brand identity for ‘1Insurer’, a specialist insurance software service which was previously offered through The Innovation Group.
We created a logotype and visual identity all underpinned by the brand essence we developed: ‘Empowering You’. The look and feel was fresh, vibrant and very different from the parent Innovation Group branding and competitors.
‘Empowering You’ gave 1Insurer a very client-focused and engaging proposition. The dynamic new branding was really embraced by everyone at 1Insurer and along with a successfully targeted launch campaign gave them real impact in the insurance software sector.