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Liberty @BIBA’15 – the Statue of Liberty in Manchester!

Category

Homepage box 18

Challenge

Liberty were ken to really engage their brand at BIBA and start new conversations with the attending brokers. But how could they really grab their attention?

Solution

The answer was simple and as iconic as they come – make the Liberty logo come alive… well, at certain times at least! We booked a human statue and located her on the stand. She was so good at her duties, many people actually thought it was a genuine statue – until she moved that was!

Result

Great results and genuine engagement – have a look at the pictures and our BIBA 2016 Showreel (located on the home page) to see her in action.