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Liberty Specialty Markets – brand identity

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Challenge

Liberty Specialty Markets needed a new brand identity to give them real stand-out and to mirror a new and bold positioning statement – ‘Prosper’.

Solution

We created a very simple, yet flexible, visual solution focused around a ‘beacon’ graphic emanating from the Liberty symbol. We expanded on this ‘beam’ device on literature, digital, office graphics and exhibition stands.

Result

Liberty have a very positive visual property to really help drive the business forward allied to the strapline we created – ‘We Insure. You Prosper’.