Markel @25 – social media campaign
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We were asked to help Markel maximise exposure and engagement around their 25th anniversary at the BIBA conference.
We created an infographic that was broken into lots of social media posts and fed out in the build-up, as well as during the conference. With the publication of the full graphic coinciding with a champagne reception of their stand. Elements from the infographic were also used in an animation we created that was shown on their stand throughout the conference.
Reach and engagement levels saw huge growth across LinkedIn and Twitter during the activity compared to periods before and after. A high proportion of those engaging with the content also clicked through to Markel’s website, offering conversion opportunities.