Maximising the value of events with digital marketing

The 'before' and the 'after' is as important as the event
An event is a great opportunity for networking and new business generation as part of a financial services company's marketing programme. Events can be expensive activities in terms of time and direct and indirect costs, so it's important to get the best business value out of your investment. Much benefit is lost because exhibitors and delegates focus around 90% of their time and attention on the event itself. You can hugely improve your results by reallocating your time: 30% before, 40% during, and 30% after.

Events comprise of three important activities: getting in touch, on-site activity and staying in touch. Giving more attention to the before and after services can improve both the marketing impact of the event and the sales conversions from opportunities that come out of the event. Using digital marketing tools in conjunction with traditional marketing techniques is a powerful way of making your event a success for your business.

The advantages of digital marketing for events

  1. Powerful, clearly targeted and cost effective
  2. Practical and easy to use
  3. Measurable
  4. Positions your company as contemporary and innovative and builds brand awareness
  5. Opens up business opportunities not available through traditional marketing channels

No matter what event or exhibition you are attending there is a facet of digital that will support it and help you maximise the benefits you gain from your investment.