Targeted content for stakeholders to boost engagement
The new Groupama website provides clear access to all of the major sections of the site from every page, not just the homepage. It has a solid, easy to navigate structure that identifies who each module is aimed at including details on products, claims and information for brokers. As well as providing targeted content for stakeholders there are purpose built sections for careers and the media to boost engagement with Groupama among the insurance community.
Already users are spending longer on the website and are looking at more pages, increasing the chance of them bringing in revenue for the business, while also building stronger relationships.
See our work at www.groupama.co.uk