Well despite all of the snow across England at the weekend the team from brandformula head to France today for the AMRAE Conference which begins on Wednesday. They have just arrived in Paris ahead of the second leg to Deauville and have already begun to enjoy France with a long lunch! Martin started off on the 7am train, not that he’s complaining, much! Martin has promised to get some of his thoughts down on paper this week on how best to engage with customers attending exhibitions and conferences, so watch this space!