BIBA 2012. Here we come.

We are all in full swing for BIBA this week – the initial team is already onsite waiting for the doors to open and rest of the team will arrive later today and Tuesday.

brandformula have landed

Well, the brandformula team have landed in Germany and are now busy at work amongst the planes at AERO, stepping over engines, wings and all things flight-like.

Is the press release on the way out?

There has long been the debate amongst those with nothing better to do…is PR a discipline that sits alone from Marketing, or is it one of the tools of the trade? I know where my money is…

Not all roads lead to BIBA 2012

With just over 6 weeks to go to the BIBA Conference, the activity in preparation for the event continues to build but often the focus is on what happens for those few days and the customers/prospects attending rather than considering those that don’t. Whilst the numbers attending the Conference have increased, they still represent only a small number of people that companies need to engage with in order to build revenue. So, if we agree that Manchester whilst important for those few days in May isn’t the entire world, how do we ensure that the messages/budget and effort that is spent there reaches as many people as possible?

A night to remember for the LLMA

The LLMA celebrate the launch of their Longevity Index

Having worked with the LLMA since their launch, we were delighted to organise an evening reception in the heart of the City to launch their new Longevity Index. The ideal location was the Gherkin – a landmark building in the heart of London for this important initiative.

BIBA Coffee challenge

Preparing for BIBA 2012 in Manchester

With BIBA fast approaching some of the team have left brandformula towers and are heading to Manchester c/o Virgin trains and a challenge to see how much coffee can be drunk in a day!

Measuring the impact of design

‘Better evidence of the impact of design will drive up demand’

This was the hotly debated subject at last weeks Design Council forum and it raised many interesting points. The forum looked at tackling the issue of measuring the impact of design. How can it be measured and does it need to be? Read the full article on the impact of design in Design Week

10 things that inspire us: Bina Mitchelmore

We believe inspired people create inspired branding solutions. So, continuing the regular series, we put one of brandformula’s team under the spotlight and ask for 10 examples of things that influence and motivates us on a personal and professional basis.

A few days in France

AMRAE 2012

The activity around the major risk sector continues to increase, with insurers, brokers and service suppliers looking to increase their activity in this segment as the payback for success – winning more business, continues to grow.

AMRAE 2012 – Day 2

Well after another bitterly cold night (below minus 10!) and of course the raft of parties, the delegates are still discussing the comments from the Plenary Session yesterday. Hosted by Adrian Ladbury, the leaders from 6 of the markets main players all had something to say about market issues and the likely impact of insurers going bust. Worth a look at the video content when it is published.