BIBA 2012 brandformula wins again!
For the second time in 3 years, we were celebrating as our stand design for AXA Insurance was awarded the ‘best stand’ for BIBA 2012.
Following a brief to move the impression of AXA forward – showing how it has changed and that it wants to work with brokers to grow, we designed a stand that was both simple – open and inviting for delegates, as well as striking – with a ‘floating’ switch logo holding attention.
But we didn’t stop there – we not only wanted to own the floorspace but also the space above the stand too and here again we deployed something completely new and never seen at the event before – 2 huge hanging projection cubes that was able to show both pre-prepared content, as well as instant tweets and other content. The cubes were huge – 9 cubic metres, and they provided a really impactful platform for AXA to get their message across to the delegates
The engagement didn’t stop there, as we built on the activity within the venue with outdoor poster sites, mobile digi-vans and building projection to ensure that AXA really did paint the town!!
You can view our photo gallery of the BIBA 2012 conference here: http://www.brandformula.co.uk/blog/index.php/biba-2012-gallery/